Kim Crisler Davidson • Graphic Designer, Art Director, and Digital Marketing Associate

Tresl

• Played a key role in the rebrand of the company and name from IFS to Tresl and the development of both internal and external brand voice, personality, and messaging

• Responsible for the redevelopment of Tresl’s Social Media presence on Facebook and LinkedIn, and responsible for the management of all social media campaigns, including asset design and written content, which resulted in a 60% YOY increase in Tresl followers​

• Responsible for Tresl’s Brand Management, B2B and B2C messaging, ad copy and content, and corporate communications

• Responsible for the conception, design, and production of digital and print collateral including pitch decks, collateral, logos, Website and UI design, landing page development and design, paid social ad campaign strategy and build out

• Research and presentation of marketing solutions to Key Partners, including Flexco Fleet Services, Pepsico, and others

​• Event and project management for corporate employee events for up to 150 attendees (virtual and in-person events)

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Samples: Published Social Media Assets and Content

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Writing samples:

 • Fintech leader, Tresl announced WINNER in 2 categories in the US FINTECH AWARDS

 • Fintech leader Tresl “Unplugs,” to celebrate summer!

 • Fintech leader Tresl is on a Mission... Mission Possible

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